COURSE OBJECTIVE:
Design thinking is a creative and human centred approach to business innovation. It's about applying the design mindset to business challenges, making sure solutions are customer-centric and focused on meeting the needs of all stakeholders.
This Design Thinking course covers the underlying principles of design thinking, bringing the strategies and techniques to life by applying them to a range of real life scenarios. Delegates learn how to empathise with and engage with the customer, unlock key insights, question assumptions, explore strategies and test ideas.
TARGET AUDIENCE:
Our Design Thinking course is for anyone who wants to look at business challenges from a creative, customer-centric perspective. In particular: Business Analysts; Business Service Designers (including Business Designers and Service Designers); User Researchers; Project Leaders; Product Owners; Business Engineers; Business Architects; Business Change Managers and anyone involved in transformational change projects.
COURSE PREREQUISITES:
Not available. Please contact.
COURSE CONTENT:
During this course, you will cover:
• The rationale for Design Thinking
• The Design Thinking mindset
• Core design thinking practices
• The Design Council Double Diamond
• The d.School 5 stage approach (Stanford)
• Design Thinking techniques including:
– Service safari
– Empathy map
– Customer journey map
– Problem framing
– Service blueprint
– Assumption reversal
– Prototyping
– Feedback capture grid
• Organisational culture and Design Thinking
• Cultural aspects that may inhibit or enable Design Thinking
• The Culture Pyramid
FOLLOW ON COURSES:
Not available. Please contact.